Have you ever thought that your volunteers and supporters would help you raise money or awareness only to find when the moment arrives they all but disappear? I’ve been in sales a long time. One of the reasons why that happen is that people don’t want to say “charity consultants “to you. They don’t want you to think of them as the bad guy or gal. So they would rather defer the decision by saying they’ll get back to you or agree but then excuses in their lives appear that help them rationalize not having the time to help you.
From the first conversation you have with your volunteers, emphasize how important it is for them to help your charity consultants fundraising or awareness efforts.
And, don’t just tell them it’s important, but also explain why. They have to know that without their help and support, you won’t be as successful as you can be. Bear in mind that if you’re asking people to raise money, that is something most people do not like to do or feel comfortable doing. That means you have to give them the tools for success. Provide them with a script if it helps. Charity consultant’s people can explain to others in their circle why they should join and support your cause. Give your champions the tools they need to be able to convey to others they know what it means to support your organization. Make it a point to remind your volunteers that they’re not asking for themselves, but for the cause. I think we inherently don’t like to ask others for help or to trouble people. So, you have to assist your supporters in understanding that they’re not asking for themselves, but for all of the individuals or things served by your cause. Don’t skimp on your marketing; your donors want to support your organization, but they also want to know that you’re actively working to get the word out. It helps your volunteers when they can easily point to an advertisement you did, an email or social media posts that help convey what you’re looking to achieve.